Dénia.com
Search

Portal de la Marina turns its billboards into homes for birds to celebrate that it is "Pet Friendly"

13 2022 April - 11: 41

The mall Portal de la Marina, owned by Lar España Real Estate Socimi and managed by Grupo Lar through Gentalia, has carried out a very special action to reinforce its pet-friendly position, even caring for animals that cannot enter the shopping centre: birds.

Since last weekend, many drivers have come across some very special billboards: accompanying the message "we are pet friendly", more than 80 wooden birdhouses are part of the billboards. In addition, next to them, feeders with birdseed have been installed and straw has been placed so that the birds can make their nests more easily.

“The idea was to go from saying to doing, not only saying that we love animals but also demonstrating it in a way that went beyond our advertising communication. And we thought that in addition to giving the animals that accompany their owners all the facilities and care, we could do something that would also benefit those that do not come and that would show a different way of communicating our philosophy”, declared Virginia Carrasco, general director of Navy Portal.

A few months ago, Portal de la Marina has launched a pet friendly policy that allows pets to accompany their owners following rules of coexistence and benefiting from a series of advantages to make the process easier, such as the installation of a special water for dogs outside, bag dispensing service for necessities, loans of leashes and muzzles and various stores that allow pets to enter the interior, as well as promotions on social networks for all those who dare to go Go shopping with your best friends.

The billboards have caused a sensation among drivers, some of whom have not hesitated to photograph them and share the news on social networks, surprised by the originality of the action.

Contact Portal de la Marina

Leave a comment

    37.861
    4.463
    12.913
    2.690