The director Marina Dénia, Gabriel Martínez, today presented the new corporate identity image of the sports and tourist port. Marina Dénia was built at the end of the 90s and today it is a port of international relevance. “A lot of water has passed under the keel and this is an ever-evolving company. Therefore, what we did has lagged a bit behind what we have developed here”, Gabriel Martínez pointed out.
Marina Dénia has taken advantage of the months of confinement to undertake all the changes. "It was very difficult for us to concentrate on this work since many events happened here and we could not have that moment of mental rest that these tasks deserve," said the director of Marina Dénia.
The previous logo no longer represented what Marina Dénia is today, nor the services and facilities that this port has. His image needed to adapt to today. "We have made the change while maintaining traditional values and respecting the three axes of the previous logo, the sun, the earth and the sea," commented Desirée Tornero, head of communication at Marina Dénia. A brand that is agile, dynamic and adaptable to all the port's communication media has been achieved. The website has also been renewed, making it much more usable, with a design thought for the user of the port and the client of Marina Dénia (www.marinadenia.es).
The company has undertaken this change along with digitization. “Many areas have been digitized and it has been approached with the interest of being able to offer new services and more attention to our clients and the public in general and without dispensing with any worker. We have increased the operational and service capacity ”, stated Martínez.
The port has also been equipped with a state-of-the-art management program to facilitate administrative tasks for customers. “This system is much more agile. We have also installed digital signers, a web portal for customer access, an APP and at the entrance to the Marina Dénia reception a digital screen for all kinds of queries ”, said Lois Zonneveld, head of digitization.
On the other hand, during the press conference it was reported that this year the Boat Show de Dénia, due to the situation caused by Covid-19, but the company is already working on the 2022 edition.
