The Xarxa Jove Comarcal of the MACMA –Cultural Commonwealth of the Marina Alta– has presented the regional project Train the roles with the first awareness campaign The meu cos, les meues normes.
This campaign aims to make visible in an artistic and respectful way some part of the body of those young volunteers who want to participate in this demand for respect for the body from a gender perspective, thus working on the concept of sexual non-objectification.
The campaign will include five photo sessions in five different locations in the Marina Alta where young people can take a respectful photo of some part of their body. The sessions will start in Calp on Tuesday, September 1 (12.00 h - Punto Joven, registration until August 31), they will continue in Benissa on Wednesday, September 2 (12.00 h - Casal Joven, registration until September 1), on Thursday September 3 in Ondara (12.00 h - House of Culture, registrations until September 2) and in Dénia (18.00 h - Youth Building, Registration until September 2) and the final session will be in Pego on Friday, September 4 ( 18.00 h - Young Pego Info, registration until September 3). Likewise, after the completion of the photographic sessions, a collage will be made that will accompany and complete this regional campaign.
As summarized in the description of the initiative, "Sexual objectification occurs when a person is considered as a sexual object, since sexual attributes and physical beauty have been separated from the rest of the personality and existence as an individual, and the attributes have been reduced to instruments of pleasure for another person . Sexual objectification is considered objectionable and plays an important role in gender inequality ".
As assessed by the president of the Xarxa Jove, Aitor Llobell Sala, “We live in a world where the objectification of bodies, especially the feminine, has become normalized, where people feel pressure on our physiques and this pressure restricts our freedom to enjoy and be free of our body and the way in which they want to show it to the world or not. With this project we want to break these roles that reify and depersonalize women and men, we want to make a cry and vindication of the body in an artistic way and emphasizing the gender perspective ".
Those who are most objectified are the young people themselves, filling the networks of photos of their bodies, which they make themselves, show themselves and value themselves. Society today is that hedonistic.