La Ruta dels riuraus holds a technical meeting to analyze the current situation of the route in the Tourist info of Xaló. In it, all the resources obtained in 2021 with the municipal technicians of the adhered town halls were exposed, as well as objectives for 2022.
The meeting took place at the Vall de Pop Tourist Info located in Xaló. After a presentation of the route dels riuraus and its positioning at the regional, Valencian and National level by the president of the route Javier Scotto, mayor of Jesús Pobre; Luis Silvestre, route manager, made a presentation of current resources, as well as the latest actions carried out by the Association such as the alliance with Iter Vitis (European Cultural Itinerary), Valencian Community Cycling, Valencian Community Tourism and appearances in different media of communication and programs of a cultural and tourist nature.
For her part, María Roselló, from Enèmica Natura, reviewed the guided routes on foot and by bike carried out in the 2021 season, analyzing the visitor profile and the good reception that the route programming is having.
Subsequently, a round table was held to provide new resources and actions for the growth of the route to be carried out in 2022, such as improving coordination between the different tourist departments to communicate each of the programmed guided routes, creating a database of visitors , the realization of a Product Club, increase both physical and digital communication channels, realization of a family trip between the technicians of the region that travels all the towns of the route.
