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Dénia is promoted as a city of congresses at the IBTM fair in Barcelona

05 December 2022 - 10: 28

Dénia has launched its promotion as a city of congresses at the IBTM fair held in Barcelona from November 29 to December 1, with a presence at the Turisme Comunitat Valenciana stand.

The IBTM fair is an eminently professional event, specialized in the MICE segment (conferences, meetings and incentives), and is considered one of the most relevant internationally due to the quality of exhibitors and buyers. This edition has been attended by more than 2.200 exhibiting companies from 150 different countries, who met with more than 3.500 buyers, generating more than 100.000 business meetings and attended by more than 10.000 people.

Dénia is a member of the Spain Convention Bureau network, a section of the Spanish Federation of Municipalities and Provinces specialized in MICE tourism, since June of this year. Since its incorporation, participation in this fair has been the first direct promotional action of the Dénia Convention Bureau, with the assistance of Turisme Dénia staff and businessmen in the sector, including the Hotel Dénia Marriott La Sella and AEHTMA.

The evaluation of the appointments held with different buyers in the meetings segment is positive, in terms of attracting business for Dénia as a MICE destination. The particularity of this type of appointment is that they are pre-scheduled in advance according to the interests of the exhibitor, in this case Dénia Convention Bureau, and buyers interested in congress destinations. Likewise, as they are "one to one" meetings, they allow the interests of buyers to interact in a very direct way.

For the year 2023, the Dénia Convention Bureau plans to develop its action plan within the framework of the Promotion Plan of the Department of Tourism of the Dénia Town Hall. Work is currently underway with the private sector to define this roadmap.

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